Stevie Wonder, the Eagles, My aunt Debbie and a Greyhound Bus, Music is my memory sense...and the best advertisers know it.

I have always been told that smell is our memory sense and while a cup of oatmeal can transport me back to the Children's Development Center on Slide Road in Lubbock TX, 1977 the truth is that for me music is my memory sense.

When I am out running, listening to my ipod I take an actual journey to times past. I think that is why we are so connected to music--yes it may be great music but often it is because of how that music makes us FEEL. I remember:
1. Driving to pre school in the morning hearing "Sir Duke" by Stevie Wonder and "New Kid in Town" by the Eagles on the radio. I cannot hear these two songs without remembering those mornings in my mom's car
2. Listening to the Carpenter's and Captain and Tennile at my Aunt Debbie's apartment when I was a wee little one. When I hear this music I can see my Aunt Debbie, see her hands, see her apartment.
3. Any song from the Thriller album and I am transported to my childhood room back when we played music on RECORD PLAYERS (remember those?) and imagined myself dancing and singing at a Michael Jackson song.
4. The first video I remember seeing on MTV was "People are People so why should it be..." by Depeche Mode. We didn't actually have cable at the time but our next door neighbors did and we could pick up their signal! So the screen was a little fuzzy but I was fascinated by MTV. When I hear this song I see in my mind's eye my sister and I sitting a little too close to the TV to watch these music videos.
5. Anyting by The Clash, Erasure, New Order and yes strangely Randy Travis and I am on a greyhound bus on my way to a debate tournament.

My point is this: music is powerful. The best advertisers know it too. If they can get into our heads with a catchy tune then we may be more inclined to buy and use their product. Here are some of the best and longest running:
1. Mr Clean, Mr Clean....
2. Ricearoni the San Francisco Treat
3. Meow, Meow, Meow, Meow....
4. I am stuck on bandaid cause bandaid's stuck on me....
And my all time favorite
5. My Bologna has a first name it's Oscar, My Bologna has a second name it's Mayer, oh I like to eat it everyday and if you ask me why I'll say, cause Oscar Mayer has a way with B O L O G N A.

Now I am off to work on the a Bravo CC jingle....