It's Not Rocket Surgery . . .

I was driving (really fast, cause that's how I roll) on my way to meet Libby this morning (to work really hard, cause that's . . . well, you know) and I zoomed past a pickup with a logo on it that actually provoked thought! I kid you not! I slowed down and let the pickup catch up with me so I could take a second look.

It wasn't actually the logo that caught my eye, it was the tagline, "Hey, it's not rocket surgery." The company is Logix Communications (a Houston-based firm) that is pretty nondescript as far as I can tell from their website, but their tagline indicates a sense of humor and personality that is just the kind of thing I look for in companies that I patronize. It made such an impression on me that as soon as I got to my office (Starbucks), I opened up my computer and looked them up.

The sad part? I can't find their tagline anywhere on the website. It seems that their marketing/branding strategy is not terribly well integrated. Still, their approach to branding was enough to get them written up in the Bravo blog and, let's be honest, that's a pretty high honor.

-- Millie Shaw