Tuesday, October 27, 2009
What ideas are sticky for you?
We continue our conversation about sticky ideas today by looking a new ad campaign I find sticky. Recently I have found myself not skipping the new Intel commercials. The two we included here are SO sticky. Why?
Well first they are quite simple. "Our Rock Stars aren't like your Rock Stars" and "Our Jokes aren't like your Jokes" is so simple and yet packs a lot of punch. They are also unexpected. When you think Intel what do you think? Well I don't think about clever, funny, imaginative or cutting edge. I think boring technical computer stuff. But this new ad campaign is less than boring.
Next the ads are concrete because they reference things I am already familiar with--rock stars and jokes. I understand those concepts. By suggesting their rock stars and jokes are different from my rock stars and jokes I feel like they are giving me the opportunity to know them better. We share some common ground--we both like rock stars and jokes right?
Finally the commercials tell a good story. The rock star one is a perfect story. We have all seen the crowds of adoring fans waiting for their favorite band to pass by so they can swoon. Only this time, the rock star is the most unlikely fellow we could imagine--Ajay Bahht, co-inventor of the USB. Wow!
So what do you find sticky?
Leave your comments below. To leave a comment simply press on comments.
Subscribe to:
Post Comments (Atom)
3 comments:
If you want to leave a comment it will require you to log in to your google account or if you have an account on blogspot you can use that too. It will take just a moment to do it! Thanks
Comment
to my undesrtading, something "sticky" is something that has a little "punch" or "kick" to it that is memorable and "sticks" around. For example, the College of Architecture at University of Houston, we have
t-shirts that say "Architects Do It with Models"....or this joke that a friend told me "What did Frank Lloyd Wright say about Fallingwater?...I cantilever"..pretty funny huh!!..anyways, that's my take on being sticky.
Post a Comment