If you feel like you aren't getting anywhere fast in your business growth or people aren't buying what you are selling it might be time to hire an outside consultant to help you re-imagine your message. Here are some signs that you need someone:
1. You are defensive. If someone brings a new idea to the table and you instantly reject it: you are defensive.
2. If you have an us versus them mentality you need an intervention. When your message does not resonate with your intended audience is it because you have already characterized them as the enemy?
3. You haven't altered or changed your marketing and presentation content in the last 12 months. Look--things change and your message needs to reflect that. I am not suggesting you get away from the core of who you are but you need to refresh your message to reconnect to your audience.
4. Your marketing and presentations look exactly like your competition you are in trouble.
Evolve or die. It's a simple message that carries a big punch.
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