We hope we made a very BAD impression

A few weeks ago we sent out this postcard

Did it cross your desk? Well if it did, chances are it made a pretty bad impression. Why? Well it wasn’t the message. In fact we rather like the message. "We speak Architect. Do you speak your client's LANGUAGE?" As consultants who work with people on their presentations, we have learned to speak the language of our client. A great example are architects. After five years of working with them one on one in great depth we now can speak their language. Our goal is to do the same with them and teach them to speak their client’s language. (there are very few architects out there designing beautiful spaces for other architects after all).

Back to the postcard. The failure was not in the layout of the postcard. We like the color scheme and the clean lines. Visually the postcard is interesting. Not too much content. But enough to reinforce the opening line on the front of the postcard.

But the postcard was a failure? Why you ask?
Because we printed it on plain ol' vanilla
CARDSTOCK and threw it in the mail. Just to make a point. Our point was this:

ONE SMALL DETAIL CAN MAKE OR
BREAK GETTING THAT NEW CLIENT

If you spend countless hours putting together the most amazing RFQ on the planet but put together the actual presentation at the last minute then there is a good chance you are throwing money away. Our job is to work with you to ask some tough questions about your current presentations in order to make sure your presentation is as good as the work you do. A few questions we will ask you when you work with us:

Do you try and reinvent the wheel every time you do a presentation?
Is there a process for creating the presentation and practicing for the presentation?
Are the right people working on the presentation?
Are the right people giving the presentation?
Do your slides know their place in your presentation?
Do your slides make your presentation better or do they hurt your message?
Do you routinely lose new clients because your competition is beating you in the presentation?

These are just a few of the tough (but ultimately rewarding) questions we ask. We work with you to answer these questions and help you train, coach, prepare and polish your presentations.

Our (intended) mistake was just a little postcard. A presentation could cost you millions.

We followed up our terrible postcard presentation with a letter that read much like this one to make our point. We hope it was made!